MY MARKETING PHILOSOPHY
We are just humans wanting to bring value to other humans through our product or service. By respecting our customers and clients we build trust which is the foundation to a successful, sustainable business.
Purpose - A successful, sustainable business always has a strong purpose. Why you do what you do will be at the core of your business AND your life. It can be hard to find our true purpose sometimes with all the noise and distractions around us. I believe we need to continually be learning about ourselves and reflect on our gut reactions, feelings, and thoughts to reveal our purpose which will hold steady no matter what business or life you build.
Goals - Dream up your biggest scariest goals - then triple them in size and scale. Once you have your solid as a rock purpose for your business it is so important to dream big - scary big. Then we literally block it back from years, to months, to weeks, to days. Doing 3 small things toward your goal every week starts a compound effect toward your dreams. Be consistent and battle out distractions and you can look back on the progress made every month and see the growth before your very eyes.
Marketing - Marketing is literally just telling another person or group of people what you are about and how it can help them. I don’t believe you need to spend hours finding pain points or their deepest darkest struggles to communicate why you are valuable. I like to focus on the positive outcomes your customer will gain working or buying from you.
Positive Impact - Life is too short to focus on negativity or spend time trying to game the system. When our focus ONLY includes positive thoughts, ideas, outcomes, goals, etc. we can change the world. It sounds cliche but I really believe it. Opportunities to make a positive impact on someone’s life are always present, I believe as humans, creatives, and business owners we should seize those opportunities as often as possible.
Time Management -I believe time management is a secret weapon. We all have 24 hours in a day, and I don’t know about you but I prefer to spend 8 of them sleeping. I’m not talking about scheduling out every second of everyday but with some smart planning and flexibility built in, it’s crazy how much you can get done in small amounts of time. - Cue all the mommas durning nap time ;)
Here’s how you can work with me
STUDIO No. 2
Join the community of makers + creatives at Studio No. 2 over on Facebook. Together we discuss and learn how to best market our small creative businesses.
STUDIO NO. 3
TAILOR-MADE 3 MONTH 1-1 MENTORSHIP
We are all different. You and your business are completely unique and marketing is not one size fits all. I’d love to help strip back things that you may have thought you ‘should’ do but aren’t working and together build a natural marketing strategy that feels true to you.